Participants
The participants were 51 experienced internet users recruited by Sun (average amount of Web experience was two years). Participants ranged in age from 22-69 (average age was 41). So that they can concentrate on “normal users,” we excluded the following professions from the research: webmasters, Web designers, graphic designers, user interface professionals, writers, editors, computer scientists, and computer programmers.
We checked for effects of age and Web experience from the dependent variables mentioned in the 1st five hypotheses, but we found only differences-none significant that is negligible. Had the sites in our study been more difficult to navigate or had our tasks necessitated use of search engines or any other Web infrastructure, we would have expected significant ramifications of both age and Web experience.
The experiment employed a 5-condition (promotional control, scannable, concise, objective, or combined) between-subjects design. Conditions were balanced for employment and gender status.
Experimental Materials
Called “Travel paytowriteessays.net discount Nebraska,” your website contained information regarding Nebraska. We used a travel site because 1) in our earlier qualitative studies, many Web users said travel is regarded as their interests, and 2) travel content lent itself to your writing that is different we wanted to study. Continue reading “The experiment used five versions of an online site designed for this study.”